Stop the Pity, Unlock the Potential [VIDEO]

Last month, Mama Hope, a non-profit organization focused on building self-sufficient communities in  Africa, launched a new campaign called “Stop the Pity – Unlock the Potential” that seeks to alter public perception about “Africa”.  While their first campaign video only came to my attention this week, it appears from the view count on YouTube that the campaign has already been a huge success having reached over 270 thousand people in its first month.  Of course, when a friend shared the link with me over Facebook this week, it put a smile on my face and I felt obliged to, in turn, pass the link along.

Here is an exerpt from Mama Hope outlining the campaign:

Take the word  AFRICA…

Without thinking, what images immediately come to mind?  War? AIDS? Genocide? Or maybe the vision of a small child with a swollen belly, surrounded by flies? … Too many non-profits ask for your pity by depicting poor, helpless Africans.  But like any stereotype, this portrayal has more exceptions than truth.  Mama Hope feels it is time to re-humanize Africa and look to the positive change that is happening. We’ve had enough of the tragic impressions and abundance of sad, oppressive images that flood media outlets and non-profit campaigns. We want to make the statement that it is time to stop the pity and unlock the potential!

Through a series of videos Mama Hope wants to show the light of the people we serve in Africa. We aspire to introduce our partner communities to you with the integrity and brilliance that we witness everyday. We want you to see the humor, courage, and potential of a wonderful people and continent.  In these videos we plan to feature the shared traits that make us all human—the dancing, the singing, the laughter and bring the compelling truth of their lives to your living room. We believe realistic, positive imagery can be very powerful and that it is time to move past the traditional images of weak and helpless people.  This is a campaign to break the negative perception of Africa and build awareness of the simple fact that we are more similar than different.


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Categories: Not-for-Profits and Business


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